Authority in Progress: The Official Blog of Books for Experts
The Authority in Progress blog is where you can watch our doctrine unfold in real time. We share our latest AIO lab results, break down the art of authority, and build our own books live—one chapter at a time, exactly as we do for our clients.
Why Authority Is the Most Ethical Form of Marketing
Most marketing is noise. Ads that chase attention, burn budgets, and leave people dumber than they were before they saw them. It’s all designed to
Fast Fashion Marketing v. Timeless Authority: Why Most Legal Marketing Falls Apart in the Wash
Somewhere along the line, legal marketing lost the plot. It became about clicks instead of clients. Algorithms instead of authority. Volume instead of voice. And
Enough With “Moneyball” for Lawyers
(Or How Cheap Sports Metaphors Cannot Build Your Authority) Somewhere in a CLE webinar this month, a consultant is telling a room full of attorneys
Look at Me I’m Defining Authority (A Legal Marketing Rebellion, Inspired by a Broadway Witch)
“It’s time to trust my instincts, close my eyes, and leap.”— Elphaba, Wicked In the spirit of Elphaba’s iconic rebellion – which my daughters have
How Books Help Rectify the Lack of Perceived Product Problem for Those Who Sell Their Time and Expertise
Let’s face it, as professionals we command high price tags. Meanwhile, most consumers are used to receiving something tangible when they shell out a large