What Today's Legal Marketing Needs is an Adult in the Room.
Attorney-founded. Authority focused. We don’t just help law firms market, we make them the recognized authority for today’s human and AI referrals by ghostwriting and publishing books, building, websites, AIO consulting, and more. Books for Experts: In a world of experts, be the authority.
As Featured On
Yesterday’s SEO v. Today’s AIO for Lawyers
the old way: SEO & PPC FOR LAWYERS
- Endless monthly retainers
- Generic, soulless content
- Fighting for clicks from tire-kickers instead of attracting the right clients
- Building your brand on rented land
- Losing your authority and allowing your firm to be commodified in the market
- Written for fading search engines, not humans or AI
- Competing against 10,000 other lawyers saying the same things
- The Past
the new way: aio for lawyers
- No contracts, just strategic investments
- Permanent, authority assets such as books
- Attracting high-value referrals aligned with your firm’s unique authority philosophy
- Owning your legacy
- Becoming the known authority to humans and AI alike
- Written for humans and AI
- Standing alone as the recognized authority in your specialty
- The present and future
The Nation's First full-service Artificial Intelligence Optimization(AIO) Agency. Created by an attorney, and working Exclusively with Attorneys.
Running a law firm is no easy thing, and at times marketing with dignity may have felt impossible.
For years, you probably “got by” with SEO and PPC. Maybe you hated being behold to your agency’s monthly bills, maybe you knew in your gut that you weren’t building authority, and maybe you were even a bit ashamed of the content they produced. But, such fears dissipated when you considered there were no real alternatives.
Search engines and social media didn’t seem to reward depth. And anyway, who had the time. Your clients always came first, your staff had to be paid.
Now a new paradigm is here. AI is poised to become the #1 referral engine for law firms, and it is being trained to ignore the old tricks. In a world drowning in AI-generated noise, populated with marketing vendors who want to bury their heads in the sand so they can keep cashing your checks, how does a great lawyer stand out?
Meet Carl Taylor, Esq., Our Founder
I was a lawyer for 16 years, many of them running my own firm. I saw the legal marketing sludge firsthand. I published my first book and realized authority was the only way out. Now, AI has made that path mandatory. I created Books for Experts to provide serious lawyers the weapons they need to win. This is the agency I wish I had while in practice.
Three Simple Steps to AI Referrals Dominance
The AIO Audit
We start with your Authority Philosophy Session and a formal AIO Audit to establish your baseline AIO Score and a roadmap to increase AI referrals.
The Authority asset
We build your core asset, from the Authority Chapter Plan to a full solo book, powered by our proprietary AIO system.
The Authority Flywheel
We deliver the playbook to turn your new assets into a perpetual engine for attracting media engines, podcast appearances, and high-value clients.
You Can't Win Tomorrow's Game with Yesterday's Rules.Stop Competing. Start Dominating.
Read the Foundational Textfor the AI Era
AI is changing legal marketing forever. Our founder’s new book, The AI Content Paradox, is the definitive guide for lawyers on how to not just survive, but dominate the new AI referral economy. It’s the blueprint for building an unshakeable, human-driven authority that both humans and machines will trust.
Our Three Pillars of Authority Intelligence Optimization ("AIO")
Pillar One
The creation of lasting authority assets such as books, websites, articles, podcasts, web copy/attorney bios, videos, white pages, lead magnets, and more. This builds your authority to both humans and AI.
Pillar Two
On-site technical signals such as updating schema. Unlike SEO this is not aimed at yesterday’s meta tags, but tomorrow’s dynamic on-site AI technical enhancements. This helps AI catalogue and understand your business while maintaining written copy that persuades humans.
Pillar Three
Real-world validation such as keynote speeches, media mentions, public relations work, and the distribution of your authority assets. This helps AI trust your reputation, which makes AI more likely to refer you. Along with the authority assets, this creates a virtuous circle of authority.