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Somewhere along the line, legal marketing lost the plot. It became about clicks instead of clients. Algorithms instead of authority. Volume instead of voice. And in doing so, it turned…

(Or How Cheap Sports Metaphors Cannot Build Your Authority) Somewhere in a CLE webinar this month, a consultant is telling a room full of attorneys how to use "Moneyball" analytics…

"It’s time to trust my instincts, close my eyes, and leap."— Elphaba, Wicked In the spirit of Elphaba’s iconic rebellion - which my daughters have now coerced me into watching…