The AIO Audit Book: Authority Intelligence Optimization for Law Firms

The AIO Audit Book (Built in Public)

You can’t win the new referral economy with an old map. This page is the official, living home of the AIO Audit, the practical, “how-to” workbook that complements our foundational texts AIO for Attorneys and Authority Philosophy. The AIO Audit Book is the definitive, step-by-step guide for diagnosing your firm’s authority and building a data-driven roadmap for the future.

Follow along as we build the system for measuring what truly matters.

Status: In Progress

Anticipated Publication: 2026

The Living Table of Contents:

Part I: The Case for the Audit — Why You’re Flying Blind

Introduction: The Most Expensive Thing in Your Firm is What You Don’t Know

Chapter 1: The Cost of Invisibility: How the AI Referral Economy Will Leave Good Lawyers Behind

Chapter 2: The Sludge Tax Revisited: A Forensic Accounting of Your Wasted Marketing Spend

Chapter 3: From Expense to Asset: The New Financial Model for Law Firm Marketing

Chapter 4: The AIO Audit vs. The SEO Report: Why Your Current Metrics Are Lying to You

Part II: The Audit Framework — A Deep Dive into the Three Pillars

Chapter 5: An Introduction to the Three Pillars & The Lawyer AIO Score™

Chapter 6: Pillar One Audit — Your Cornerstone Assets (Books & Long-Form Content)

Chapter 7: Pillar One Audit — Your Dynamic Assets (Podcasts, Videos & Webinars)

Chapter 8: Pillar One Audit — Your Foundational Assets (Pillar Posts & Website Copy)

Chapter 9: Pillar Two Audit — Your Technical Foundation (Website Health & Architecture)

Chapter 10: Pillar Two Audit — Speaking the Language of AI (Schema & Structured Data)

Chapter 11: Pillar Two Audit — Your Digital Footprint (Cross-Platform Consistency)

Chapter 12: Pillar Three Audit — Your Earned Authority (Media Mentions & PR)

Chapter 13: Pillar Three Audit — Your Community Authority (Leadership & Speaking)

Chapter 14: Pillar Three Audit — Your Social Proof (Reviews & Reputation Signals)

Part III: From Data to Dominance — Activating Your Audit Results

Chapter 15: Synthesizing Your Score: From Data Points to a Cohesive Diagnosis

Chapter 16: Building Your 12-Month Authority Roadmap

Chapter 17: The First 90 Days: Executing on Your Audit’s Top Priorities

Afterword: The Authority Flywheel: How to Turn a One-Time Audit into a Perpetual Growth System

Ready to stop guessing and start building?

The AIO Audit Book provides the framework for a comprehensive, firm-wide self-audit. The fastest way to get your own AIO baseline is with our free, 90-second diagnostic tool.

About the Author

Carl Taylor is a 16-year lawyer and the founder of Books for Experts. After building his own firm in the grueling litigation world of New Jersey divorce law, he now dedicates his work to helping serious lawyers build unshakeable authority in the age of AI. He is the author of the AIO Content Paradox, Authority Philosophy, and AIO for Attorneys.